Hi, I’m Aradhana.
Creative Lead — Art Direction, Brand Systems & Motion
I create visual systems, campaigns, and digital storytelling that turn complex ideas into clear, distinctive,
and memorable experiences.
Selected Work.
Creative Direction · Illustration · Motion
UX-Design System · Production Collaboration
Lottie · Illustration · AfterEffects
3D · Cinema 4D · AfterEffects
Thoughtful motion design isn’t just about looking good—it’s about communicating with purpose. Whether you're explaining, inspiring, or storytelling, animated visuals help your message land with clarity, energy, and impact.
Design Services.
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Branding
I craft meaningful brand identities that capture your unique story and create a lasting impression across every touchpoint.
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2D & 3D Motion Design
From sleek 2D animations to immersive 3D visuals, I create motion that engages, inspires, and elevates your brand message.
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Digital Illustrations
I create illustrations that communicate ideas with personality and bring visual stories to life across formats.
Happy to have you here!
I’m a creative lead with 8+ years of experience shaping brands, digital experiences, motion, and visual storytelling.
I partner with teams to turn complex ideas into thoughtful, engaging work—from brand systems and product experiences to animation, campaigns, and illustration.
Art Direction | Motion | Brand + Digital Systems
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Sr. UX Designer, Design Systems — Xometry
Buyer experience · responsive component library · shipped to productionSr. Graphic Designer — Black Duck (formerly Synopsys)
8+ years · eLearning visual direction, motion, 3D & iconographyDesigner & Founder — Utopia Dzine
Brand, motion & illustration for Aetna, RE/MAX Destiny & World Congress -
3D Animation Certification,
Cinema 4D Basecamp, School Of Motion.Communication Design Certification,
Massachusetts College Of Art And DesignFront-end Web Development Certification,
General Assembly, Boston, MAMaster of Fine Arts (MFA) In Graphic Design,
Banaras Hindu University, IndiaBachelor Of Fine Arts (BFA) In Graphic Design,
Banaras Hindu University, India -
Design & Motion: Illustrator, Photoshop, InDesign, Adobe XD, After Effects, Premiere Pro, Cinema 4D, Redshift Spline, Figma, Lottie / Bodymovin, Midjourney / Adobe Firefly
Web Development & Tools: HTML5 / CSS, JavaScript, jQuery, Bootstrap, Visual Code Editor, Sublime Text , Adapt 5 Authoring tool, Salesforce
Collaboration: Microsoft Office, Jira, Confluence, InVision, Keynote, Whimsical
Creative Strengths & Soft Skills: Art Direction, Concept Development, Storyboarding, UI/UX Design, Brand Identity Design, Visual Storytelling, Team Mentorship, Problem Solving, Agile Workflow, Creative Strategy, Project Management
Client Reviews.
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As Senior Graphic Designer at Black Duck, she consistently elevated our eLearning content — transforming complex ideas into engaging visuals through 3D graphics, Lottie animations and intuitive UI/UX. An invaluable collaborator I highly recommend.
Jessica Jaclin
Sr. Director, Product Management · Black Duck
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Her manager for over six years — the best hire I have ever made. Exceptionally talented across digital and traditional media, mastering After Effects, Lottie, Cinema 4D, Spline 3D and Salesforce front-end. My highest recommendation.
Daniel Black
Sr. Manager · Black Duck Software
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She impressed me with her creativity, adaptability and professionalism. When she expanded into motion design she picked it up with remarkable speed, producing animations that enhanced every project. A fast learner and creative problem solver.
Dennis Tsai
Associate Product Designer · DraftKings
More recommendations are available to read on my LinkedIn profile.
Partners
